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Google Merchant Center on Shopify: mistakes and fixes

Connecting Google Merchant Center to Shopify takes about as long as installing an app. Keeping products approved and visible on Google is the part that goes wrong. The two problems I see are stores with no Merchant Center account at all, and stores whose account is...

Shopify SEO guide: the parts the usual guides skip

Shopify SEO is the work of getting a Shopify store’s products and collections found in Google, then making sure the people who arrive have a reason to buy. Shopify handles some of the technical groundwork for you. The rest is left to you: which page owns which...

Can an SEO Company Guarantee Page One Rankings?

No SEO company can guarantee you the top spot. Google says so plainly in Do you need an SEO?: “No one can guarantee a #1 ranking on Google.” An SEO company can guarantee page one rankings only in a narrower sense: for an agreed set of keywords, measured an...

Web Design

Web design is a critical aspect of creating and maintaining an effective online presence for businesses, organizations, and individuals. When done well, it can help a website rank higher in search engine results, increase traffic and engagement, and ultimately drive...