IS THIS A GAME CHANGER FOR BUSINESS OWNERS?

This article is for businesses that are considering or are currently buying leads from lead generation companies – Is it worth it and is there a viable alternative? It also discusses the latest marketing buzz – Messenger Chatbots. Is it hype or are you missing out by not using them for your lead generation?

Have you ever purchased leads? Most companies in the Home Improvement sector have. The quality and cost of these leads vary quite considerably, from £20 to well over £100 for each lead delivered.   With very few exceptions, lead generation companies sell the same lead to 3, 4 and sometimes more companies. The problem is that by the time you get to call your purchased leads, the client has already had four or more calls from salespeople trying to sell a similar product or service like yours.

The state of the lead generation industry is not good. About four years ago I purchased leads from a variety of lead generation companies on behalf of a client. We were shocked to find that some companies were selling the leads to other lead gen companies. This lead is then sold to a further 3 or 4 companies. You can imagine the customer getting annoyed after eight phone calls. Do you think you are likely to get a sale when a client has had eight salespeople calling them?

We also found that past leads were being recycled and resold again. In one case the lead was 12 months old! Of course, not all lead generation companies are bad, some have tried to improve the quality by telephoning the lead prior to selling it. Although this might help to filter out non-qualified leads it adds an additional cost that has to be passed onto you.

SO, WHAT’S THE SOLUTION?

Messenger Chatbots are being used by businesses to generate their own leads virtually on auto-pilot.   Once the system is set up it guarantees a business fully qualified leads of their own. Because you are generating your own business leads, then obviously they are exclusive to you – no more competing with 3 or 4 other companies.

Also, when you generate your own leads, it is you who determines the quality and how qualified you want your leads. So, if you have too many leads with this system you simply turn it off. Or better yet, you ramp up the qualifying process even higher. This gives you leads that are pre-sold.

HOW DO THEY DO THIS?

Chatbots are the latest marketing system that uses AI (Artificial Intelligence) and Facebook Messenger. Many marketing experts predict Chatbots to be one of the biggest marketing techniques ever. The way it works is this:

1. You create a Facebook advert and when someone clicks on your ad, instead of sending them to a company landing page, you send them to your Facebook messenger Chatbot. The better your Ad, the more people will interact with your Chatbot
2. Your Chatbot can now filter out non-qualified leads automatically by asking pre-programmed questions
3. You don’t need a form to ask them for their personal details as Facebook already has this information and very kindly passes it onto the Chatbot.

The engagement rates are much higher than other marketing systems.

WHY FACEBOOK MESSENGER CHATBOTS

With over 1.3 Billion people actively using Facebook Messenger each month, chances are that your potential clients are to be found there. You know the old saying: “Go where your customers are”. Most Lead Generation companies use Facebook Ads to generate the leads they sell to you. So, what’s stopping you from doing the same? Most business owners don’t have the time or the expertise to get Facebook Ads to work for them at the right price.

• Facebook Messenger messages have an open rate of 50-80%
• Facebook Messenger messages have a click-through rate of 20%
• Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads
• Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns

WANT TO SEE A FREE DEMO?

Fill out the form below to schedule your free no-obligation demo of a Messenger Chatbot in action. You will instantly see the value to your business, just as we did! Don’t miss out on this one – your competitors won’t!