GOOGLE ADWORDS MANAGEMENT SERVICEs

Google AdWords is Now Known as Google Ads

With Google Ads you bid on the search terms and phrases you choose (known as keywords) and compete in what is effectively an auction with other advertisers to get people to click on your Google ad and in turn drive those people to your website.

When we set up a campaign within Google Ads, we perform thorough keyword research and plan out your ad campaign. This is so we can drive highly targeted visitors to your website or landing page.

Once we see traffic coming through your ad account, we can see how the ad campaigns are performing. Using that data, we can then make informed choices and optimise the ad campaigns accordingly, which means you get more customers at a lower price.

One of the Most Effective Forms of Digital Advertising

Paid search is a highly effective method of ‘buying’ traffic to your website.
The name refers to the pricing model, Pay Per Click (PPC). You only pay when a person clicks an ad, directing them through to your website.

PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is.

PPC has a number of sub-divisions such as display, video and shopping, but it all started with text-based ads served in Google’s search engine results.

World Class Customer Service

Everything we do is driven by data and our PPC service is no different. We always start with research and data analysis to assess your potential profitability by using paid search. We use this to guide our strategy going forward – our service is driven by delivering an ROI for all of our clients.

We often start by rebuilding an account from the ground up, as it’s vitally important to get the set-up and basics right first to provide you a stable platform for sustainable future growth and optimisation. From here on in, we’ll work closely with you to make sure every optimisation we create works towards your goals and ultimately grows profit for your business.

Google shopping Management Services

Google shopping accounts for approximately 58% of all retailers’ Google search ad clicks within the UK.
For an E-commerce website, Google shopping ads are usually the most profitable source of paid traffic. The shopping ads are shown whenever a user performs a search with ‘purchase intent’.

The Google shopping ads include your product’s image, title and price. Users are able to see a picture of the product before they click through to your website which means that the traffic quality is often very high.

Why?

Think about this… A user types into Google a word or phrase that describes your product, Google then shows your products to them WITH YOUR PRICE – this is key!

So, when they click on your product AD, they know your price, they know you sell what they are looking for. These people are very interested in what you sell.

Your conversion rate from these leads are often very high.

Shopping campaigns mostly operate with a ‘pay per click’ pricing model and CPC’s can often be cheaper than their search campaign counterparts.

The performance of these campaigns is directly linked to the quality of the data you are able to supply in your shopping feed and the structuring of the campaigns themselves. This is something that our PPC team has a lot of direct experience with.